Sparkle PR have been appointed to handle all UK communications and social media for bestselling Korean Beauty brand NATURE REPUBLIC. The brand will open the UK’s first-ever standalone ‘K-Beauty’ store this October, situated at Charing Cross Road, London.

The store will host the brand’s hero products in an environment inspired by Mother Nature, reflecting NATURE REPUBLIC’s core values of delivering pure, clean products and experiences for everyone, of all budgets and skin concerns. The brand uses 10 raw ingredients to make up their collection of skincare - aloe vera, deep seawater, snail mucus, calendula, argan, baobab tree seed, oxygen water, shea butter, ginseng and green leaf.