PuRe has been appointed to handle the PR for US herbal remedy brand Naturopathica, which is launching in the UK. Founded in East Hampton, New York in 1995 by Barbara Close, a wellness visionary with the foresight to combine the power of herbalism with modern science, Naturopathica is now a global brand with multiple spas of its own and over 350 spa partners across the US and Canada.

Naturopathica is launching in the UK on 15 October at uk.naturopathica.com and will be opening a pop up from 8 to 21 November in Marylebone, London W1 which will feature events, such as herbal workshops and wellness talks.