Neal's Yard Remedies unveils Age Well Revolution campaign
Date Posted: Tuesday 28th August 2018
Neal's Yard Remedies has announced the launch of its new Age Well Revolution campaign, set to revolutionise the way ageing is portrayed in society. 70% of women in their 40s and 50s feel they are largely ignored by the media and the new Neal's Yard Remedies campaign seeks to use its influence to change these statistics. The campaign looks to make women over 40 visible and to share their views on what it means to age well and celebrate their inner and outer beauty.
The beauty brand has chosen six woman to take centre stage for its Age Well Revolution. From entrepreneurs to farmers, the women chosen are strong, passionate, humorous, intelligent, sexy – and aged 45 to 80.
The campaign encourages discussions about ageing well, asking women to share their stories on social media using #AgeWellRevolution.
For more information view the campaign video HERE.