NET-A-PORTER and MR PORTER have launched new widgets for iPhone and iPad users, enabling customers across the world to preview and directly access the What’s New pages for both stores from their iOS device’s home screen. The widgets reflect NET-A-PORTER and MR PORTER’s continued commitment to embrace the latest Mobile-First innovations at speed to give customers the most up-to-date, seamless and intuitive native mobile experience. 

NET-A-PORTER and MR PORTER customers who add the widgets to their home screen can now, at a glance, see images of the newest arrivals on the sites as a preview of the What’s New sections and simply make one tap to shop. The widgets are regularly refreshed, bringing new content images, ensuring that customers never miss out on the latest products available.  

Alison Loehnis, President, NET-A-PORTER and MR PORTER commented: "As a mobile-led business, we are always looking to leverage the latest technology to enhance our customer’s experience, making it as smooth and instinctive as possible from the palm of their hand. This new feature has been designed to bring glanceable, relevant content to the home screen, enabling our customers to shop our curation of the world’s most coveted brands with ease."