Date Posted: Wednesday 11th July 2018
Luxury online retailer NET-A-PORTER has announced that it will be launching kidswear for the first time in partnership with Gucci. The online kidswear pop-up marks the e-commerce site’s inaugural venture into the category, and is set to be available for six weeks only. NET-A-PORTER welcomes kidswear with Gucci’s eclectic line up, featuring the signature animal print motifs and the iconic logo on smocks, dresses and babygros.
NET-A-PORTER and MR PORTER President, Alison Loehnis comments, 'The kidswear pop-up on NET-A-PORTER is such an exciting moment for us. It’s our first foray into the category, and we’ve found the perfect partner in Gucci. With MR PORTER’s kidswear project also underway, this really marks the beginning of something special.'
Gucci kidswear will launch on NET-A-PORTER.com on 16 July and will be available for six weeks only. The campaign narrates the story of The Imagination Booth, as a group of children explore an antiquated photobooth that brings to life their stories through illustrated animations and Gucci motifs.