Netflix has collaborated with French luxury house Balmain its Creative Director Olivier Rousteing on a collection for Netflix's new Western, The Harder They Fall. The collection is Netflix's first luxury fashion collaboration and includes menswear and womenswear ready-to-wear and accessories. 

Farfetch will bring the collaborative collection to life by creating 3D social content for its Instagram channel, allowing fans of the film and of Balmain to experience the film sets through social media before shopping the capsule collection on its site. 

The Balmain x The Harder They Fall collection will be available from 3 November online from Balmain, Farfetch and Netflix's own store, and from select retail flagships.

Photo credit: Balmain