Mediahubb has been appointed to handle the press and social media content for new hair brand Colour Excellence, launching exclusively into Boots from November. The Colour Excellence Highlight & Detox range, priced at £7.99, aims to transform the haircare routine and reduce money spent in salons. At the forefront of product innovation, the range has been developed to salon professional standards but at purse friendly prices. Highlight Brightener restores hair post-salon state and is packed in two product parts. These antioxidant formulas, once mixed and hydraulically activated, deep cleanse the hair shaft, remove environmentally-generated oxidised films, remove metallic and other surface stains with the result of brightening the hair highlights. Instant DETOX deep-cleanses and detoxifies to improve colour vibrancy on coloured hair and bring back natural shine while restoring natural moisturise balance in non-coloured hair. The antioxidant formula also deep cleans the scalp to help promote new healthy hair growth ensuring hair is brought back to its best state. The brand will be holding a canapé and champagne Press Launch on the evening of 7 October to celebrate its launch.

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