Palm PR has been appointed by the family behind Minton Spring Water to manage the UK launch of Presscription, a new premium drinks brand that produces 100% raw, organic, unpasteurised and cold-pressed juices and nut mylks that are designed to aid health and wellbeing. Presscription’s range is available nationwide from the company’s website and is delivered direct to consumers. The products can be purchased individually to add a healthy boost to daily diets or bought as a course for cleansing. The agency will assist Presscription in challenging the premium juice category’s dominant brands, communicating the unique taste, health and beauty benefits of the product. Palm PR will deliver a campaign across Consumer, Business and Trade media to raise awareness of Presscription throughout the UK and educate consumers on its multiple points of differentiation from competitor brands. Central to the campaign will be to deliver first hand reviews of the range from food and drink publications, journalists and bloggers.

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