Fallow, Field & Mason has been appointed to handle the UK PR for new French perfume house, MATIERE PREMIERE. Perfumer Aurélien Guichard co-founded MATIERE PREMIERE, with the aim to focus on one central natural raw material. This is to provide excellence in perfume quality and offer the wearer an emotional imprint that will never fade.

Retailed exclusively in Harrods and online, the team at MATIERE PREMIERE are soon to announce new developments in the collection and for the UK. Parisian Musc, the brand's best-seller, received the 2020 International Marie Claire Fragrance Awards for Best Female Perfume France and the brand are shortlisted for the 2021 Fragrance Foundation Awards both in France and the U.K.