British outfitters New & Lingwood has launched a new online service, allowing customers to design their own dressing gowns. In four easy-to-navigate steps, the online service allows customers to design their ideal dressing gown. Customers will be able to select their chosen fabrics from an extensive range of the brand's iconic and bold designs both current and from the archives. They will be able to also select their ideal fit, linings and finishing's providing endless options of potential design combinations. Each dressing gown will also carry its own unique identification number and card of authenticity. 

The service is now live on the New & Lingwood website.