The Board of New Look Retail Holdings Ltd, New Look, has announced that Helen Connolly has been appointed as Chief Executive Officer (CEO). Helen replaces Nigel Oddy as CEO, who has stood down from the role. Before joining New Look in 2020 as Chief Commercial Officer (CCO), Helen was formerly Chief Executive Officer for four years at Bonmarché. Prior to this, she was a Director of Buying, Womenswear and Lingerie, for George at ASDA and Head of Buying at Dorothy Perkins. During her time as CCO, Helen has focused particularly on New Look’s Buying and Merchandising capabilities, improving both product and efficiencies across the business, as well as creating and driving partnership and concessions opportunities.

Helen Connolly, incoming Chief Executive, added: “It’s a privilege to be taking on the role of CEO at this iconic British brand. New Look is a leading womenswear fashion retailer, and for good reason. People shop with us because we make them look good and feel great and I am excited about the many opportunities we have ahead of us.”