New Look has collaborated with English media personality and businesswoman Gemma Collins on a clothing collection. The launch of the collections marks the start of Gemma’s ambassadorship with New Look.

The 30+ piece collection includes clothing, swimwear and accessories. With pops of lemon, sunny prints and ultra-glam shapes, the collection is bright, empowering and unapologetic. The range will be shoppable online and instore from 17 May with prices up to £55.99 and sizes ranging from a UK 8-28.

Alongside the launch itself, Gemma will be searching for the next New Look campaign star to join her as part of her AW22 campaign. Auditions will be held virtually via TikTok from 11 May, as well as physically at New Look’s Liverpool One store on 19 May.