High street retailer New Look has launched its first range for boys aged 9 to 15 years old. The collection is part of New Look Kind and includes more sustainable and friendlier to the planet pieces, such as 100% organic cotton tops, jeans made using less water and nasty chemicals and sweatshirts and joggers made with responsibly grown fabrics. 

Helen Connolly, Chief Commercial Officer for the UK and Ireland, New Look, said: “We are excited to launch our first 915 Boys range this month, expanding on our well established 915 Girls range. We are proud to be able to offer our customers the chance to shop for the whole family, and look forward to welcoming new customers to New Look”

The collection will be available online at newlook.com and in-store from 12 April.