UP Public Relations (UPPR) has been appointed to handle the PR for new luxury lifestyle brand IIUVO. The brand was founded by Leo Gibbon and Tomi Ahmed and will begin with the launch of three distinct fragrances – Ajon, Emmie and Woodgrain – in the form of scented candles. These will form the core of what will grow into an anthology of entirely compatible and complementary luxury products, including carefully selected artist collaborations. IIUVO is currently available at Colette in Paris and will launch into Liberty, Harrods and Dover Street Market in the UK.

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IIUVO in 'homes, interiors & lifestyle'