New online platform Eleventh Hour Beauty has launched to help hair and beauty businesses fill empty slots and customers find last-minute appointments. The platform is launching with a strong #StandWithSalons campaign, led by brand ambassador, reality TV Olivia Bowen. 

Eleventh Hour Beauty is encouraging owners and self-employed hairdressers, beauty therapists and nail technicians to sign up to the website ready for when they reopen and start working again, to help future-proof their business. Businesses can also list ‘catch-up’ appointments to keep in touch with clients during these difficult times.

Salons and freelancers interested in joining Eleventh Hour Beauty are being offered an 11-week free trial, to start whenever they wish once they are open and working again. Prices for Eleventh Hour Beauty start at £9.99 per month.