Non-profit animal rights organization PETA's list of animal cruelty and testing free Beauty Without Bunnies companies continues to grow. PETA’s Director, Elisa Allen has announced: “As awareness of and demand for cruelty-free and vegan products increase, more and more companies are signing the PETA US cruelty-free pledge and creating vegan product lines – and conscientious consumers can ensure that they're choosing kindness over cruelty by looking for brands and items with the Beauty Without Bunnies "Cruelty-Free and Vegan" logo.”

The following UK based companies have recently become PETA-approved :

• Here We Flo Ltd
• OhMyGlitter
• BrushBox
• The Model Handmade
• Coco & Eve
• Ink and Ocean Botanicals
• LS Apothecary
• Shea Bliss
• BadGal Lash
• TOTM
• Umberto Giannini Haircare
• LivOliv Cosmetics
• Making Makeup
• Prima Makeup
• My.Haircare