The POP Group has announced the launch of IN-HOUSE, a platform for Stylists and Editors to browse collections and request garments directly from brands for editorial shoots, celebrity, and influencer placement. IN-HOUSE bridges the gap between independent labels and thousands of industry insiders, providing exposure in targeted fields. With searchable filters and only one request message – pulling can be done in minutes. It’s as easy as shopping on an e-commerce.

IN-HOUSE brands available on the platform include Kay Kwok, Helen Anthony and Graham Cruz Studio. IN-HOUSE was created by Lori Cutler and Portia Shaw.