The British Independent Retailers Association has launched a new platform to aid independent retailers in their pandemic recovery. Neartoo is a collaborative platform born out of a desire to see independent businesses thrive. The platform is governed by independent businesses, not by shareholders or corporate giants. Neartoo represents thousands of businesses across the UK, from single retail outlets and small chains to large department stores and agricultural dealerships. The platform enables its indie members to thrive online and in-store, by offering support above and beyond the e-commerce platform through marketing technology and digital solutions.