A marketing and public relations consultancy focused on advising brands and organisations on how to market, communicate and engage with Gen Z has launched. MarketZ will form part of the Platinum Live group and is spearheaded by 17-year-old Lake District entrepreneur Oliver Hodgson. 

MarketZ is backed by Andrea Winders, who is the managing director of Disruptieve. MarketZ is already on a hiring hunt, as it expands its team of consultants to work on its new client accounts. The consultancy is based out of its office in Whitehaven, remotely and with its first two clients being in Manchester, plans are underway for expansion into the North’s ‘powerhouse’. 

MarketZ currently represents CBD brand West Lakes Hemp and meal prep company Xtreme Fuel.