Grifco PR has been appointed to handle the press and publicity for London's New Road Hotel. The new Whitechapel boutique hotel will open in October 2017, independently owned, it will offer 80 rooms with stripped-back luxury and compact yet practical rooms and communal open spaces where guests are encouraged to work and socialise. In addition, the London hotel has worked with Marco Pierre White to open Mr White’s English Chophouse, which will also be open for breakfast.
 
Nightly rates at the New Road Hotel will start from £169 per room on a bed and breakfast basis.