Wizard Publicity has been appointed to handle the PR for new clinically inspired skincare brand Vivderma. Developed by Senior Consultant Dermatologist, Dr Hadi Abushaira, MBBCh., MMSc., MSc., MRCP., FRCP., MD.,who has over 30 years clinical experience and is a fellow of the Royal College of Physicians, this premium skincare line has been expertly crafted to leave skin looking its best from the very first use. The brand’s exclusive DERMAHEALTH Biomimetic Skin Complex is a key ingredient in many of the products and comprises a cocktail of the latest skin-conditioning ingredients which mimic the biological conditions of healthy skin. The skin-smart blend ensures optimal absorption, skin compatibility and delivery of actives to each layer of the skin, ensuring long term results. Dr Hadi recognises the need for skincare that addresses specific needs, while responding to lifestyle, seasonal changes, hormonal changes and skin type. Initially 12 products will be launching to include one of the brand heroes – the COMFORTING GELLEE CLEANSER (£32, 100ml). The ultra-nourishing formula melts into skin to dissolve make-up, excess oil, dirt and environmental build-up for deep cleansing, while providing anti-ageing benefits and anti-oxidant protection. Its transformative texture changes from a gel to a milk on contact with water. The website launches at the end of November and Vivderma will be available online and from leading e-tailers and retailers. 

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Vivderma in 'beauty, fragrance, grooming & health'