VJW Communications has been appointed to handle all PR for The Cereal Club, a premium cereal by post subscription service aimed at health conscious consumers launching this month. As an online service, subscribers sign up via The Cereal Club website and for a bi weekly fee receive a new cereal mix every two weeks which has been created by The Cereal Club team, such as Antioxidant Overnight Cacao Oats. All mixes are portion controlled making it easy for subscribers to manage their daily calorie intake.

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The Cereal Club in 'food & drink products'