Rooster PR has been appointed to handle the press and publicity for upday, a unique news service born out of a strategic partnership between European publishing house Axel Springer and Samsung Electronics. With a focus on b2b media relations, Rooster’s remit for upday is to build brand and product awareness and position upday as the industry innovator among the UK media and advertising trade, ahead of the launch of a new mobile advertising offering in June. Consumer PR will be a secondary focus, while Rooster will also take responsibility for the content development and management of the English language version of the upday blog. 

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