News UK, Guardian News & Media, and The Telegraph launch The Verified Marketplace, an exclusive premium publisher marketplace for outstream video ad inventory. It aims to guarantee quality content and environments for advertisers with a potential audience of over 39.4M million unique users.

The marketplace will offer outstream video inventory via the UnrulyX platform. UnrulyX, a viewable video SSP, creates better ad experiences for consumers, improved brand outcomes for advertisers and increased revenues for top-flight publishers.

The quality of the content will be independently verified by Integral Ad Science and MOAT. Advertisers will be able to access this scaled, premium video opportunity through a dedicated Unruly team.