Date Posted: Tuesday 19th June 2018
News UK has announced the launch of NewsIQ UK, its new data platform that will enable advertisers to reach audiences based on their emotions and attitudes. NewsIQ UK will capture the preferences, opinions and emotions of News UK’s audiences and will allow brands to target campaigns based on the emotional and attitudinal states that will drive optimal advertising engagement and emotional loyalty.
NewsIQ UK will enable brands to plan, optimise and report on their campaigns using unique first-party declared insights built around preference, opinion and emotion data. By enabling brands to understand consumers’ preferences, opinions and emotions, NewsIQ will enable them to develop campaigns that drive emotional loyalty based on a real connection between the consumer and the advertising message. The platform will also help brands to move their focus away from simple click metrics to more brand and attention focused measures, letting them optimise campaigns towards primary brands goals such as time spent with brand or total reach of target audience.
Operating under the umbrella of News Corp’s broader NewsIQ product, NewsIQ UK will also enable targeting across the international portfolio of News Corp titles in the UK. Advertisers will be able to leverage News UK’s close relationship with its readers to reach audiences based on rich behavioural insight as well as more standard targeting criteria.