Date Posted: Monday 18th September 2017
News UK has relaunched two of its flagship magazine supplements with multi-platform offerings for both The Sunday Times’ Style and The Sun on Sunday’s Fabulous.
The relaunches will significantly expand the digital presence of both titles and create a stronger seven-day content offering throughout the week.
Style, the iconic weekly luxury fashion and beauty glossy, will now have a digital-first approach with ‘Seven days of Style’ – an innovative, digital content strategy featuring exclusive and engaging video content on ‘Style Play’ alongside social development through platforms including Instagram and Pinterest. As well as a new look for the weekly glossy, the seven-day multi-platform proposition will help Style’s high-value, engaged readership stay up to date with the latest trends across the week.
There will be a new Fabulous zone within thesun.co.uk, ensuring an accessible environment that their audience continually visits for inspiration. Alongside a redesigned print magazine in a new, larger size; Fabulous Daily, a dedicated section within The Sun newspaper, and an enhanced social strategy will support the innovative format.
The relaunches mark a further focus by News UK on growing and enhancing its magazine portfolio.
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