News UK has announced in a statement that it will undertake private auditing with immediate effect, as it shifts focus to a more holistic analysis of total brand reach for The Sun, The Times and The Sunday Times.

The newsbrands will no longer feature in the ABC data hub, but the privately audited ABC figures will continue to be available to all publishers and agencies who sign up to the ABC’s new confidentiality agreement. News UK will now focus on total brand reach across mobile, tablet, PC and print via PAMCo as the most complete measure of audience growth.

The Sun, The Times and The Sunday Times are all delivering growth across digital platforms, as consumers increasingly engage with our trusted brands on their mobile and desktop devices.