British multinational retailer Next has announced it has acquired Fabled by Marie Claire from Marie Claire Beauty Limited, after months of collaborations. Launched in 2016, Fabled has established a reputation as a content-led Premium Beauty retailer offering over 250 brands.

Justine Southall, MD of Marie Claire, said “This is a really exciting opportunity for us to continue to develop the beauty partnership and extend our brand further. Beauty is a pillar for Marie Claire and has always been a strength for the brand both commercially and in terms of our audience. Next is a hugely impressive business and premium beauty complements their own offer and builds on the success they have had in developing the fashion brands through their Label business”.