NIKE Inc has acquired RTFKT, a leading brand offering next-generation collectables that combine culture and gaming. Founded in 2020, by Benoit Pagotto, Chris Le and Steven Vasilev, RTFKT redefines the boundaries of physical and digital value to serve its broad community of creators. The dedicated team leverages the latest in game engines, NFTs, blockchain authentication and augmented reality to create one of a kind virtual products and experiences. 

“This acquisition is another step that accelerates Nike’s digital transformation and allows us to serve athletes and creators at the intersection of sport, creativity, gaming and culture,” says John Donahoe, President and CEO of NIKE, Inc. “We’re acquiring a very talented team of creators with an authentic and connected brand. Our plan is to invest in the RTFKT brand, serve and grow their innovative and creative community and extend Nike’s digital footprint and capabilities.”