Nike has launched .SWOOSH. The new digital community and experience is a home for Nike virtual creations and uses blockchain-powered technology, or “web3”, to offer an inclusive, equitable place for athletes, creators, collectors and consumers to design and own the future of sport. The platform has its own domain, welcome.swoosh.nike, to ensure a safe, trusted space. .SWOOSH will allow Nike Members to learn about, collect and eventually help co-create virtual creations, which are typically interactive digital objects such as virtual shoes or jerseys. Currently in beta, registration to join .SWOOSH begins this month. For the rest of the year, Nike will grow the platform by inviting in a diverse, equitable community, then launch its first digital collection,  shaped by its members, in 2023. Shortly after the first digital collection drops, members will be able to enter a community challenge to win the opportunity to co-create virtual products with Nike. Those winners can earn a royalty on the virtual product they help co-create. For more information visit nike.com.