NIVEA has been announced as the official backstage care partner for ITV talent show, The Voice UK.  As the recognised partner in behind-the-scenes care, NIVEA will work with professional make-up artist, Lauren Murphy, to provide backstage care to the acts and reveal exclusive skincare secrets from the professionals.   The campaign will engage consumers through exclusive backstage content, including tips, tricks, interviews and secrets. It will be further supported by targeted digital and social media activity, POS and an engaging public relations campaign

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NIVEA in 'beauty, fragrance, grooming & health'