NIVEA is tapping into the connected world of NFTs (non-fungible tokens) to showcase the value of touch through digital art. NIVEA believes in the importance of touch for mental and physical health, putting the accessibility of touch for all in the spotlight through a limited edition of a NIVEA NFT art piece that is available for free. 

The limited-edition art aims to bring attention to the power of human touch and spark a conversation about how touch can be valuable and powerful and will be available to the public for free to emphasise NIVEA 's belief that touch should be accessible to all.

NIVEA´s “The Value of Touch” NFT art can be claimed for free at nivea.com/thevalueoftouch.