No7 Beauty Company has launched an influencer skincare education programme, created in partnership with the British Beauty Council to help educate up-and-coming social creators on skincare. It will be the first-of-its-kind industry initiative to upskill creators by providing world-class ‘Science of Skincare’ education modules specifically designed to tackle misleading and incorrect content on social platforms and ensure skin-related content is based on scientific truth.

The course content is endorsed by experienced beauty journalists and dermatologists, including leading skincare influencers Alison Young and Alice Hart-Davis, aesthetician Dija Ayodele and dermatologist influencer Dr. Aamna Adel. The six skincare modules will help to de-bunk widely circulated skincare myths on social media. The creators will learn about the science of skin, as well as ingredient information that helps them to communicate beauty information that is factually correct.