Beauty brand No7 has announced the launch of its Dramatic Lift Mascara, available from 8 July. The new mascara helps to lift lashes and, taking inspiration from popular haircare technology, has been created with flexible polymers and building waxes to make lashes look thicker and soft. The styling brush lifts each individual lash and fits into the roots, making sure the formulation covers lashes from root to tip. Available in both black and brown shades, the Dramatic Lift Mascara will be stocked in Boots stores nationwide, and boots.com.

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