No7 has announced the launch of its new Lift & Luminate TRIPLE ACTION Serum (£27), which will be available in Boots stores and on Boots.com from 13 April. Designed to be applied before a moisturiser, the No7 Lift & Luminate TRIPLE ACTION Serum helps to reduce the signs of existing skin ageing to reduce the appearance of wrinkles while noticeably firming skin and providing skin with a more even skin tone.

Additionally, No7 has announced a partnership with ballet dancer Alessandra Ferri as it unveils its new global brand direction. The focus is changing from women simply getting ready to a recognition of what women are getting ready for. To support the launch of the new No7 Lift & Luminate TRIPLE ACTION Serum, Alessandra Ferri performs in a 60 second TV spot which airs on 20 April. 

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