Date Posted: Wednesday 14th November 2018
Non-alcoholic alt-gin brand CEDER'S has appointed instinct to handle its UK press and publicity. instinct will be driving the PR with an approach consisting of both traditional PR tactics and a dedicated influencer campaign. Throughout the six-month project, instinct will focus heavily on product placement and profiling to drive brand awareness of CEDER’S and its founders, Craig Hutchison and Maria Sehlstrom. With an in-house influencer and VIP/talent team, instinct will also carry out a parallel influencer programme including paid-for partnerships and targeted gifting.