Fabric PR has been appointed to handle the press and publicity for Christopher Shannon's new menswear brand North Quarter. Launching for AW16, the brand delivers the designer's modernist vision of technical sportswear to a new premium customer. The collection presents 50 branded styles led by jackets, knits, sweats, over-shirts, shirts and jog pants. A focus on tech-led fabrics includes bonded cottons, neoprene and soft-shell constructions. Available at wholesale, North Quarter by Christopher Shannon will target a selection of premium independents and department stores. All sales will be handled by distribution agency Zone Two from its East London showrooms. Prices have yet to be confirmed.

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North Quarter in 'fashion & accessories'