Manchester-based agency Carousel PR has been appointed to promote the inaugural launch of Northern Fashion Week. The PR and digital agency will lead a strategic and proactive media outreach campaign to generate awareness of the show, kicking off at Manchester Central in July 2022. Initially focusing on regional media, driving both broadcast and online coverage before expanding into a wider national campaign including influencer engagement. Carousel PR will also handle press accreditation, manage the on-site press office, and media interviews, along with securing post-event coverage.

Northern Fashion Week is a three-day event, offering a platform to up and coming designers in the UK’s North (and regions), championing creative emerging talent from Northern educational institutes as well as showcasing established and game-changing organisations in the fashion, creative and media landscape.