NOT JUST A LABEL (NJAL) and appliance brand AEG have collaborated to launch the Care Label Project, changing the way we care for our clothes, prolonging their lives and learning how to respect the environment. Alongside selected industry partners, AEG today launches a new care label symbol that will be added to 18,200 garments of participating designers: ‘Don’t Overwash’. This campaign invites consumers to wash less, and at 40°C degrees or less. The initiative is a long-term collaboration aiming to deliver smarter washing technologies and fabrics, that can create a new sensitivity towards fabric care. 

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