Nude by Nature, the mineral Australian cosmetics brand, has appointed M&C Saatchi PR as its new global communications agency. The brand joins forces with M&C Saatchi PR as it expands outside of its Australian homeland for the first time, to become a global player in the beauty category. M&C Saatchi PR will assist the cosmetics brand with activations in Europe primarily, following a competitive pitch, with further markets to follow. The agency will primarily be assisting in the evolution of the brand positioning and strategic focus, alongside the delivery of brand campaigns and a global press office. Founded in 2008 in Sydney, Australia, the Nude by Nature brand began with three loose mineral foundations, a bronzer and finishing veil, with the aim of providing women with the option to choose natural and effective products over less healthy brands. Nude by Nature has continued to grow in both popularity range and distribution, expending its success to New Zealand in 2012. Filled with nature’s most powerful ingredients, including some native to Australia, Nude by Nature has taken the time to create an array of formulations in different finishes and shades that provide a flawless look, moisturise, rejuvenate, repair and strengthen. 

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Nude by Nature in 'beauty, fragrance, grooming & health'