Nudge PR has been appointed to handle the press and publicity for Only By Nature frozen yoghurts. The agency has been brought on board to increase B2C and B2B brand awareness, while strengthening the company's position within the growing froze yoghurt market. Only By Nature’s Frozen Yoghurts are the lowest calorie frozen yoghurts on the market and are gluten-free and vegetarian friendly. The Only By Nature range includes Coffee Mocha, Summer Berry, Mango, Apple & Cinnamon and Cherry flavours.

Only By Nature is available in Waitrose and is launching into Tesco this month. Nudge will also take on the responsibility of publicly launching NPD such as smoothies and ice cream later in the year.  

In addition, Aisling Brown has joined the agency as a PR Assistant, while Senior Account Executive Sarah Tickle has been promoted to PR Manager.

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Only By Nature in 'food & drink products'