British photographer, publisher and editor-in-chief of Ikon London Magazine, Joe Alvarez, has passed away at the age of 46, following a year and a half long battle with cancer. 

During his career, Joe enjoyed being behind and in front of the camera. He appeared in BBC TV series Paparazzi as the only accredited photographer, FTV Cannes Film Festival special feature, RTL Venice Film Festival documentary, and others. 

Recently Joe was working on Graduate Fashion Week 'Fashion Photography Awards' 2019 and Fashions Finest 'Britain's Top Designer' Awards 2019, where he was chosen as a judge. His presence at International Fashion Weeks was concluded in his hometown at London Fashion Week 2019, marking more than 36 seasons of involvement. After many years of attendance, Joe's last Toronto Film Festival was in 2018, his final BAFTAs in 2019, and he celebrated his 20th consecutive year of attending the Cannes Film Festival in 2019.

Joe is survived by his mother Cira Kell, father Jose Antonio Alvarez, partner Tamara Orlova, sons Miles Alvarez and Gabriel Alvarez, sister Stella Alvarez-Franchi, and Gabriel's young children Mason and Ariah.

Joe’s family would like to express their gratitude for all the kind messages of support and well wishes that they have been receiving at this difficult time.