Olaplex has announced that Amanda Baldwin will join the company as Chief Executive Officer, effective by early 2024, succeeding JuE Wong. Ms. Baldwin will also join the Olaplex Board of Directors. John P. “JP” Bilbrey, the Company’s Executive Chair of the Board, will serve as interim CEO during the transition period.

“Olaplex stands apart as a category creator redefining what is possible through the combination of beauty and science,” said Amanda Baldwin. “I see tremendous opportunity to help the brand and the business reach their full potential by further deepening engagement with stylists, retailers and consumers through breakthrough product innovation, sharp storytelling and a dynamic global omnichannel strategy. It is a privilege to join the Company at this pivotal time in its evolution and I am excited to get to work with JP, the Board and the remarkable team at Olaplex to best position the Company to achieve long-term growth."