Facial skincare brand Olay is celebrating the release of Disney’s Beauty and The Beast, which opens in cinemas on 17 March. The brand is highlighting its iconic Olay Beauty Fluid, which celebrates its 65th birthday this year.  Disney’s Beauty and the Beast is a live-action adaptation of the studio’s animated classic, which refashions the characters from the tale as old as time for a contemporary audience. The film stars Emma Watson as Belle and Dan Stevens as the Beast, and launches in cinemas from 17 March.

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