Skincare company Olay has unveiled its improved Olay Skin Advisor. The advisor is a web-based skin analytics platform that provides women with an independent skin assessment, as well as tailored skincare recommendations. The tool is availble via phone, tablet or desktop. Using a simple ‘selfie’ and a short questionnaire, Olay Skin Advisor uses AI technology to objectively analyse skin, delivering a personalised product regimen recommendation based on extensive knowledge about what products have worked best for women like her – women with the same skin concerns, needs and preferences. 

Since its launch, Olay Skin Advisor has improved its user journey experience and advanced its look and feel, and augmented the smart AI technologies of the Olay Skin Advisor to allow an even more personalised output. The new advanced version includes:

• New selfie optimisation technology: New with the upgraded experience.
• Olay’s VizID™ Technology (a deep learning model): The platform is powered by VizID™ Technology Artificial Intelligence, allowing it to identify the skin age of a woman’s selfie with incomparable accuracy. For each ‘selfie’ that’s uploaded, the VizID™ Technology identifies and captures skin age, storing the information and pinpointing what is driving the visual appearance of each image. The platform also identifies her “Best” and “Improvement” areas, and analyses these areas to determine the best treatment solutions going forward.
• New synaptic intelligence: Also new with the upgrade is a synaptic intelligence algorithm which combines the experience, trainings, and learnings of Olay scientists, skincare experts and consumers, and accordingly searches millions of combinations of products to pinpoint a personalised regimen with an explanation of why it’s right.

Send me the free DIARY daily of industry updates