Fragrance house Olfactive Studio has announced the launch of its Selfie fragrance, available from October. The new scent brings together two rituals; the act of perfuming oneself and the taking of a selfie for a modern form of self-expression. The personal scent has been composed by independent perfumer Thomas Fontaine, a graduate of the International perfume Institute of the Ecole de Versailles, and comprises top notes of elemi, ginger, star anise, incense and angelic; leading to a heart of an accord of maple syrup, cinnamon, lily and cabreuva; and base notes of accord of suede, styrax, labdanum, oakmoss, patchouli, tonka bean and sandalwood. The Selfie fragrance is housed in a box with a mirror, which reflects the image of the wearer, and can also be personalised by the user with their very own selfie, which can be printed onto the fragrance label. Olfactive Studio fragrances are priced at £75 for 50ml and £110 for 100ml.  

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