Olly Murs collaborates with River Island
Date Posted: Monday 22nd October 2018
Fashion brand River Island has announced its exclusive collaboration with singer Olly Murs. The OIly Murs X River Island range will be a 14-piece collection of premium tops, trousers, outerwear and tailoring.
Olly comments, 'I have always loved clothes, but for me to do a fashion collaboration, it had to be authentic and River Island seemed like the perfect fit. The brand has always been close to my heart and my earliest memories of payday shopping with my mates at the local store in Essex make this collaboration all the more personal to me. I was fully immersed in the design process to ensure that every piece was true to my style. I have loved every minute of it and I can’t wait to share the collection with my fans.'
The Olly Murs X River Island will be available to buy from 6 November from River Island stores and online at riverisland.com.