Nudge PR has been appointed to increase brand awareness of Omega Ingredients, which specialises in creating natural flavours for the food and beverage trade. The brief covers both trade and consumer press, as well as raising the profile of founder and biochemist Steve Pearce. Nudge will also raise awareness of Omega Ingredients’ kiiNotes range of provenance driven ingredients, as well as the newest creation – ΩMegaSweet, a natural flavour system which has been designed to combat the challenge of sugar reduction within the beverage industry ahead of the Sugar Tax. 

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Omega Ingredients in 'food & drink products'