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BEAUTY | PR | ACCOUNT WINS

On-demand beauty tech service bgX appoints Kilpatrick

Date Posted: Monday 26th November 2018

bgX appoints Kilpatrick

Kilpatrick has been appointed to handle the press and publicity for on-demand beauty tech service, bgX. Bringing salon stylists to users in up to 30 minutes thanks to its exclusive partnership with Uber, bgX works with the best salons in London including Daniel Galvin, Jo Hansford, TONI&GUY, Andrew Jose, Hari’s, Karine Jackson and HOB Salons, to name just a few, meaning that users can rest assured that they will be booking an experienced and professional stylist. 

Once downloading the app from the Apple store, Google play or website, users simply add their details and hit book. This immediately alerts salons within a mile radius of them and available stylists can accept the booking. Uber then transports the stylist to the customer's door in up to 30 minutes 

Founders Ali Rafi and Paria Ghorashi commented, “Nowadays customers are demanding immediate services via their mobile apps and there is a huge demand for beauty services to be delivered in this way. The Uber platform has brought huge improvements in transport and food delivery services and the hair and beauty services are the next step. Customers will be able to book a stylist to their office, home or work direct from their Smartphone. The app will provide a convenient and fast service for busy people on the go.” 

Currently, the bgX service is available in selected central London postcodes and will be rolling out across the whole of Zone 1 and 2 by 2019. Download the app from uk.bgxme.com.


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