The Modist is a new global online destination for luxury modest fashion. Launched today, The Modist ships to over 100 countries and is dedicated to women who dress to express their style in a contemporary, fashionable yet modest manner. The offering provides a meticulously curated, high fashion platform for women whose personal dressing choices span all ages, faiths, cultures and ethnicities.

Conceived by Ghizlan Guenez, CEO and Founder, The Modist provides a destination for like-minded women who want in-season, luxury fashion choices while respecting the context of their personal style. The Modist launches with a selection of over 75 of the world's leading ready-to-wear and accessories brands including Marni, Alberta Ferretti, Christopher Kane and Mary Katrantzou amongst others with further designers confirmed for PF17. Combining curated content and commerce, The Modist's accompanying magazine, "The Mod" will provide shoppable content, seasonal features, styling guidance, moving image segments, behind the scenes excerpts as well as profiles and interviews. The platform will also include personal styling and shopping tips, an in-house studio and a 24/7 personal concierge all built on an enterprise level e-commerce platform with global logistics partnerships. 

With offices in London and Dubai, The Modist team comprises, in addition to Guenez and Bridgett, international business and fashion industry specialists including Sasha Sarokin, Buying and Fashion Director; Sally Matthews, Creative Director and Dima Ayad, PR and Marketing Director. 

KCD London has been appointed to handle the press and publicity for the online destination in the UK.

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The Modist in 'fashion & accessories'